Founder & Chief Executive Officer, Sentinel Holdings Group
Serial entrepreneur building the technology and services that power the skilled trades, from financial software and customer acquisition to residential home performance.
Jacob Atwell is an American serial entrepreneur and the founder and chief executive officer of Sentinel Holdings Group, Inc., a North Carolina company that builds and operates businesses serving the skilled trades. Its portfolio includes Invoice Link, an all-in-one invoicing and payments platform for contractors, and Postwise, a customer-acquisition platform for local service businesses.
Atwell also owns and operates Insulation Pros, a family-owned residential insulation contractor serving homeowners in all 100 counties of North Carolina. The company holds a 5.0-star Google rating, was named a Nextdoor Neighborhood Favorite in 2024, and is an approved Duke Energy trade ally.
Running a trade business gives Atwell an operator's view few software founders have: how jobs get quoted, how crews get paid and how customers are won. That experience shapes every product his companies ship. He leads product strategy, design and go-to-market across the portfolio.
Every contractor deserves the same caliber of tools as a Fortune 500 company, without the complexity or the price tag. Jacob Atwell, on Sentinel's mission
The parent company of Invoice Link and Postwise. Sentinel builds, launches and operates software for contractors and local service businesses.
An all-in-one invoicing and payments platform that lets contractors quote in the driveway, invoice at the curb and get paid in one to two business days.
A customer-acquisition platform that turns Facebook Marketplace into a steady pipeline of service calls for local trade businesses.
A family-owned residential insulation contractor serving homeowners across all of North Carolina, specializing in attic insulation, insulation removal and air sealing.
Every product starts with a real problem on a real job site, not in a conference room.
Setup in minutes and payouts in days. Contractors don't have time to waste, and neither do his products.
Flat, clear pricing and no upselling, from software subscriptions to attic insulation.
Press, partnerships and business inquiries.